These days it is very common to come accross expressions such as "he passes away', 'he dies' in news papers and on TV news channels. Does he pass away or die regularly? The expression 'he dies every day' has a different meaning. Simple present denotes continuity--he goes to school, he goes for a walk.
Another verb that is used in progessive tense is 'continue'.words like continue, hate, love contain in themselves the notion of continuity.
It is not appropriate to say, 'I am hating him' or ' I am loving him'.